AI for SDRs. Book the meeting, skip the research
Ruby is an AI sales platform that does an SDR's account research automatically. Ruby maps each account, identifies the buying committee, writes a prospecting brief, and syncs it to HubSpot before the first touch. Sales teams using Ruby save 2 to 3 hours of research per account.
What slows SDRs down today?
Research is the bottleneck, not sending. An SDR needs recent funding news, hiring signals, tech stack, org structure, and a defensible reason to reach out, and assembling that takes 2 to 3 hours per account across six tabs. Most of it never reaches the CRM, so the AE inherits an empty record and the work is done twice.
How does Ruby research an account?
Ruby builds an account map before you write anything: what the company does, what changed recently, which problems your product resolves for them, and how you have positioned against their likely alternatives. The prospecting strategy comes back with pain and value positioning, competitor positioning, and next best actions.
Ask Ruby:Prep my top 10 accounts for tomorrow and flag which ones have an active buying signal.
Ruby returns 10 account briefs with contact recommendations before your morning block starts.
Prospecting Strategy Saves 2 to 3 hours per account. Pain and value positioning, competitor positioning, and a recommended opening angle, generated per account rather than per template.
Stakeholder identification Ruby maps the buying committee and flags relationship gaps, so outreach goes to the person who can approve a meeting instead of the first title that matched a filter.
HubSpot two-way sync Every insight Ruby produces writes back to HubSpot on custom properties, without overwriting what reps entered manually. Your AE inherits a documented account. You skip the Friday data-entry block.
What does an SDR actually get back?
A brief per account, a named buying committee with roles, a recommended first contact, and a HubSpot record that reflects all of it. No tab-switching, no re-keying, no separate research doc that goes stale in a week.
Does Ruby replace an SDR?
No. Ruby does the research an SDR does not have time to do properly, and leaves the judgment, the writing, and the relationship to the person. The output is more accounts touched per day with better context behind each touch, not fewer people.
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Frequently asked questions
What is AI for SDRs?
AI for SDRs is software that automates the research and preparation work ahead of outbound: account mapping, buying committee identification, and pre-touch briefing. Ruby does this per account and writes the result into the CRM, so the research survives past the individual rep.
How long does Ruby take to research an account?
Ruby returns a full account brief in minutes rather than the 2 to 3 hours the same research takes manually. You can queue a list of accounts and read the briefs when they land.
Does Ruby write to HubSpot, or only read from it?
Both. Ruby reads the deals each rep owns and writes deal intelligence back to custom HubSpot properties. Ruby does not overwrite fields a rep filled in manually, and does not re-import its own notes.
Can Ruby see accounts that are not mine?
Ruby scopes to the records you own by default. Ownership filtering is applied at the integration level, so a rep sees their book and not the whole org's.
Which CRMs does Ruby work with?
HubSpot and Salesforce, plus Gong, Zoom, Google Meet, Microsoft Teams, Outlook, Google Calendar, Google Drive, Fathom, Fireflies, and Granola for call and calendar context.