NEW

Gong, HubSpot & Google Meet integrations are live

Your best AE. On every deal. Automatically.

Ruby knows your product, your customer, and every moment of the deal. Run the right plays, generate expert content and coach every rep to close like your best

Try Ruby Free

Try Ruby Free

Schedule a demo

Schedule a demo

Providing intelligence for modern teams

Context is everything

Generic AI and existing sales AI solutions all suffer from a lack of context. They don't understand what you sell, why your customer buys, or how to win the deal. Ruby fixes that.

What Ruby does

Ruby features to close
smarter & faster.

Expert in your business

Ruby builds a deep understanding of your business and develops the perfect strategy for each customer:

  • Pain & Value Positioning

  • Objection Handling

  • Competitor Strategy

Automatic deal coaching
Winning content instantly
Full context sales support
Ruby dashboard home image
Ruby dashboard account level insights image
Ruby dashboard generated content image
Ruby dashboard analyst page image
  • Expert in your business

    Ruby builds a deep understanding of your business and develops the perfect strategy for each customer:

    • Pain & Value Positioning

    • Objection Handling

    • Competitor Strategy

    Ruby dashboard home image
  • Automatic deal coaching

    Ruby automatically deploys a multi-agent deal support team after each customer interaction, without prompting:

    • Next Best Actions

    • Risk & Mitigation Plan

    • MEDDPICC Scorecard & Actions

    Ruby dashboard account level insights image
  • Winning content instantly

    Ruby automatically generates content automatically, deeply tailored to the customer, based on reality and shared memory:

    • One Pagers

    • First Call Decks

    • ROI, PoC Plans & Proposals

    Ruby dashboard generated content image
  • Full context sales support

    Ask Ruby anything about your account and get a real answer, rich with context and memory:

    • Post-Meeting Follow-up

    • Custom Materials

    • Deal Thinking Partner

    Ruby dashboard analyst page image

The Problem with AI Today

Here's why AI Tools are falling short for sales teams

Here's why AI Tools are falling short for sales teams

Generic AI Tools

No context

No consistency

No structure

No proactivity

Weak output

Ruby

Deep CRM and Sales Context

Always-on Deal Health

Architected for Sales Workflows

Proactive Pipeline Movement

High-intent Output

Built for teams

What changes when every deal leverages Ruby.

Saves 2-3 Hours Per Account

Prospecting Strategy

Ruby maps the account, identifies the right people, surfaces business triggers, and writes personalized outreach for each contact before the first call

Saves 1 Hour Per Deal

Deal Strategy

Every rep gets a continuously updated deal strategy with champion analysis, competitive positioning, next best action, automatically

Saves 45 Mins Per Call

Pre-call Prep

Ruby delivers a complete deal brief with stakeholder map, open risks, recommended talk track, automatically before every call

Saves 30 Mins Per Call

Post-call Follow-up

Ruby updates deal strategy, surfaces new risks, and drafts the follow-up email, all within minutes of the call ending

Saves 3-4 Hours Per Asset

Content Generation

Ruby generates customer-specific decks, business cases, and POC plans using real deal memory, instantly

3-6 Months Faster to Quota

New Rep Ramp

Ruby gives new reps the same deal intelligence as your 10-year veteran, from their very first deal

Your whole team. One platform.

Integrations

Works with the tools you already use.

Ruby plugs into your existing stack. No ripping and replacing. No behavior change required from your reps.

Get started free

Get started free

Get started free

Get started free

  • Gong logo
  • Outlook Logo
  • Salesforce logo
  • Google Drive logo
  • Zoom Logo
  • Fathom logo
  • Fireflies logo
  • Granola logo
  • Google Drive logo
  • HubSpot logo
  • Google Meet Logo

Pricing

Start free,
scale when ready.

Navigator

$95

$95

10 accounts/month

Pathfinder

POPULAR

$150

$150

30 accounts/month

Strategist

$300

$300

100 accounts/month

Navigator

$95

$95

10 accounts/month

Pathfinder

POPULAR

$150

$150

30 accounts/month

Strategist

$300

$300

100 accounts/month

Navigator

$95

$95

10 accounts/month

Pathfinder

POPULAR

$150

$150

30 accounts/month

Strategist

$300

$300

100 accounts/month

Included on every plan

Autonomous Context Management

Account Intelligence

Deal Intelligence

Stakeholder Intelligence

Organizational Memory

Automatic Content

Custom Content

Custom Branding

Ruby Super Agent

Prompt Library

Automatic Meeting Briefings

Call Recordings Integration

Calendar Integration

CRM Integration

Automatic content

Real results

Don't take our word,
hear what sales leaders are saying.

  • "Ruby cut our AE ramp time in half. Every rep walks in with a full strategy, sharp questions, and competitive positioning — in minutes".

    Adam Lebel

    VP Sales, Axya

  • "What used to take our team hours, Ruby now delivers in seconds. Their strategy generator and deep company insights helped us close our largest deal this year".

    Zain Kahn

    Co-Founder, Superhuman

  • "Ruby's instant intelligence accelerated building our ABM machine. It's generated new deals with senior execs faster than any of our previous AI efforts".

    Philip Kaszuba

    Founder, InfinitySPM

  • "Ruby's meeting briefings help my team run exceptional first meetings by uncovering ideal use cases and recommending perfect discovery questions".

    Morgan Weissman

    Regional Sales Manager, Nue.io

  • "Ruby cut our AE ramp time in half. Every rep walks in with a full strategy, sharp questions, and competitive positioning — in minutes".

    Adam Lebel

    VP Sales, Axya

  • "What used to take our team hours, Ruby now delivers in seconds. Their strategy generator and deep company insights helped us close our largest deal this year".

    Zain Kahn

    Co-Founder, Superhuman

  • "Ruby's instant intelligence accelerated building our ABM machine. It's generated new deals with senior execs faster than any of our previous AI efforts".

    Philip Kaszuba

    Founder, InfinitySPM

  • "Ruby's meeting briefings help my team run exceptional first meetings by uncovering ideal use cases and recommending perfect discovery questions".

    Morgan Weissman

    Regional Sales Manager, Nue.io

  • "Ruby cut our AE ramp time in half. Every rep walks in with a full strategy, sharp questions, and competitive positioning — in minutes".

    Adam Lebel

    VP Sales, Axya

  • "What used to take our team hours, Ruby now delivers in seconds. Their strategy generator and deep company insights helped us close our largest deal this year".

    Zain Kahn

    Co-Founder, Superhuman

  • "Ruby's instant intelligence accelerated building our ABM machine. It's generated new deals with senior execs faster than any of our previous AI efforts".

    Philip Kaszuba

    Founder, InfinitySPM

  • "Ruby's meeting briefings help my team run exceptional first meetings by uncovering ideal use cases and recommending perfect discovery questions".

    Morgan Weissman

    Regional Sales Manager, Nue.io

FAQ

You have questions.
We have answers.

What is Ruby AI?

Ruby is an AI deal coaching platform for B2B sales teams. It connects to your CRM, call recorder, and calendar, then automatically analyzes every customer interaction and deploys coaching, updated deal strategy, and expert-level content — without reps having to prompt it.

How is Ruby different from Gong or Fathom?

Gong and Fathom tell you what happened in your meetings. Ruby knows the entire deal, your context, customer context, and acts on it. Where those tools surface insights for managers to review, Ruby automatically deploys agents after every interaction — updating strategy, flagging risk, drafting follow-up content, and preparing reps for the next call. It also generates customer-facing content like business cases, POC plans, and proposals grounded in real deal context.

Can I cancel anytime?

Absolutely. No contracts, no cancellation fees. Cancel or downgrade whenever you want.

Is my data used to train AI models?

No. Ruby never uses your data to train AI models. Your deal information, customer data, and company knowledge stay private to your team.

How does Ruby help with AI-assisted buying decisions?

Buyers increasingly use LLMs to research vendors, summarize proposals, and make recommendations to their leadership. Generic, template-based content gets overlooked by both humans and AI. Ruby-generated content — grounded in the buyer's actual business context, priorities, and language — is more likely to be cited, remembered, and recommended when a buyer's AI evaluates their options.

Does Ruby replace my CRM or call recording tool?

No. Ruby connects to the tools you already use — HubSpot, Gong, Zoom, Google Meet, Slack, and more — and works on top of them. Your reps don't change their workflow. Ruby reads what's happening and acts on it automatically in the background.

How does Ruby generate content that doesn't sound like generic AI?

Ruby builds a bilateral knowledge model — it understands your products, your GTM motion, your competitive positioning, and your proof points on one side, and each customer's business, priorities, stakeholders, and deal history on the other. When it generates a business case or meeting deck, it draws from both, producing content that reflects the specific deal rather than a template.

How long does it take to get started?

Most teams are up and running within minutes. Connect your calendar and call recorder, tell Ruby about your business, and it starts building context immediately. There's no lengthy onboarding, no professional services required, and no behavior change needed from your reps.

What size sales team is Ruby built for?

Ruby works for teams from a handful of reps to hundreds. The free tier is designed for individual reps or small teams to get started immediately. Paid plans scale with team size and deal volume, with enterprise options available for larger organizations.

What is Ruby AI?

Ruby is an AI deal coaching platform for B2B sales teams. It connects to your CRM, call recorder, and calendar, then automatically analyzes every customer interaction and deploys coaching, updated deal strategy, and expert-level content — without reps having to prompt it.

How is Ruby different from Gong or Fathom?

Gong and Fathom tell you what happened in your meetings. Ruby knows the entire deal, your context, customer context, and acts on it. Where those tools surface insights for managers to review, Ruby automatically deploys agents after every interaction — updating strategy, flagging risk, drafting follow-up content, and preparing reps for the next call. It also generates customer-facing content like business cases, POC plans, and proposals grounded in real deal context.

Can I cancel anytime?

Absolutely. No contracts, no cancellation fees. Cancel or downgrade whenever you want.

Is my data used to train AI models?

No. Ruby never uses your data to train AI models. Your deal information, customer data, and company knowledge stay private to your team.

How does Ruby help with AI-assisted buying decisions?

Buyers increasingly use LLMs to research vendors, summarize proposals, and make recommendations to their leadership. Generic, template-based content gets overlooked by both humans and AI. Ruby-generated content — grounded in the buyer's actual business context, priorities, and language — is more likely to be cited, remembered, and recommended when a buyer's AI evaluates their options.

Does Ruby replace my CRM or call recording tool?

No. Ruby connects to the tools you already use — HubSpot, Gong, Zoom, Google Meet, Slack, and more — and works on top of them. Your reps don't change their workflow. Ruby reads what's happening and acts on it automatically in the background.

How does Ruby generate content that doesn't sound like generic AI?

Ruby builds a bilateral knowledge model — it understands your products, your GTM motion, your competitive positioning, and your proof points on one side, and each customer's business, priorities, stakeholders, and deal history on the other. When it generates a business case or meeting deck, it draws from both, producing content that reflects the specific deal rather than a template.

How long does it take to get started?

Most teams are up and running within minutes. Connect your calendar and call recorder, tell Ruby about your business, and it starts building context immediately. There's no lengthy onboarding, no professional services required, and no behavior change needed from your reps.

What size sales team is Ruby built for?

Ruby works for teams from a handful of reps to hundreds. The free tier is designed for individual reps or small teams to get started immediately. Paid plans scale with team size and deal volume, with enterprise options available for larger organizations.

See your first deal coached
in minutes.

Ruby will deliver coaching, deal strategy, and risk flags automatically, before your next call.

Get started free

Get started free

Free to start · No credit card · Your data is never used to train AI