AI for account executives. Every deal coached, automatically
Ruby is an AI sales platform that coaches account executives on every deal without being asked. Ruby preps each call, scores the deal against MEDDPICC, flags risk, and writes outcomes back to the CRM. AEs save 45 minutes per call on prep and 30 minutes on follow-up.
Why do AEs lose time on their own pipeline?
Context for a single deal lives across the call recording, the CRM, email, the shared drive, and the AE's memory. Assembling it before a call takes 45 minutes, and the follow-up write-up takes another 30. That is time spent reconstructing what already happened instead of advancing the deal.
How does Ruby prep a call?
Before each meeting, Ruby posts a brief built from the deal's full history: what happened last call, which objections are still open, who has joined or gone quiet, and the two questions worth asking next. After the call, Ruby writes the analysis and the follow-up.
Ask Ruby:Brief me on the Acme deal before my 2pm
Ruby returns the last-call summary, open risks, and suggested next questions in seconds.
Pre-call prep Saves 45 minutes per call. Ruby assembles the brief from transcripts, CRM history, and account context rather than asking you to remember it.
Post-call follow-up Saves 30 minutes per call. Ruby writes the recap, the next steps, and the CRM update from what was actually said.
Deal strategy and MEDDPICC Saves roughly 1 hour per deal. Ruby produces a MEDDPICC scorecard from evidence in the deal, not from a rep's self-assessment, so the gaps in a deal are visible before the forecast call.
Does Ruby keep HubSpot current without me?
Yes. Ruby writes deal intelligence, call outcomes, and stakeholder changes back to HubSpot on custom properties. Edits are non-destructive, so anything a rep typed manually stays. The practical effect is that the pipeline reflects reality without an end-of-week update marathon.
How is this different from Gong?
Gong is conversation intelligence: it records, transcribes, and analyzes what was said on calls. Ruby is deal intelligence: it carries context across every call, CRM record, and document in a deal, flags what is going wrong, and acts on it. Teams commonly run both, and Ruby reads Gong as a source.
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Frequently asked questions
What is AI for account executives?
AI for account executives is software that handles the preparation, analysis, and CRM work around selling: pre-call briefs, deal scoring, risk flagging, and automatic write-back. Ruby does this continuously across every deal an AE owns, rather than on request.
Does Ruby join my calls?
Ruby does not need to dial in. Ruby reads from the recorder you already use, including Gong, Zoom, Google Meet, Microsoft Teams, Fathom, Fireflies, and Granola.
Will Ruby overwrite what I put in HubSpot?
No. Ruby writes to its own custom properties and makes non-destructive edits. Anything a rep entered by hand is preserved.
Can Ruby generate a MEDDPICC scorecard?
Yes. Ruby scores the deal against MEDDPICC using evidence from calls and CRM records, so the scorecard reflects what has been confirmed rather than what a rep believes.
Does Ruby train AI models on my data?
No. Ruby does not use customer data to train models. The security commitment at heyruby.ai/legal/security-commitment sets out the full detail.