AI for sales engineers. Know the room before you demo to it
Ruby is an AI sales platform that prepares sales engineers for technical calls. Ruby maps the buying committee, flags relationship gaps, and compiles every technical objection raised across prior calls into one pre-demo brief, so an SE walks in knowing who is in the room and what each person needs answered.
Why do sales engineers get pulled in cold?
SEs are usually added to a deal late, with one line of Slack context and no time to read six call transcripts. The demo then answers questions nobody in the room asked, and a technical win is lost to a preparation gap rather than a product gap.
How does Ruby map a buying committee?
Ruby builds the stakeholder map from call attendance, CRM roles, and what each person has actually said across the deal. You see who has attended which calls, who has gone quiet, and where the coverage gaps are, before the demo rather than after it.
Ask Ruby:List every technical objection raised on the Northwind deal and who raised it.
Ruby returns a per-stakeholder objection list pulled from the full transcript history.
Stakeholder identification Named buying committee with roles, attendance, and flagged gaps. The security reviewer and the economic buyer are distinguishable before you build the demo script.
Pre-call prep for technical calls Saves 45 minutes per call. Every requirement, objection, and technical question raised earlier in the deal, consolidated, attributed, and ordered by who is in tomorrow's meeting.
Content generation Saves 3 to 4 hours per asset. Ruby produces the ROI model, the proof-of-concept plan, and the one-pager from the deal's own context rather than from a generic template.
What does Ruby give an SE that the CRM does not?
The CRM records what stage a deal is in. Ruby records what each stakeholder believes, objected to, and asked for, and keeps it current across every call. That is the difference between knowing a deal exists and knowing how to demo to it.
Start Now: Prep your next demo with Ruby
Frequently asked questions
What is stakeholder mapping in sales?
Stakeholder mapping identifies every person in a buying committee, their role in the decision, their stated concerns, and the relationships between them. Ruby builds this automatically from call attendance and CRM data, and flags where coverage is missing.
How does Ruby know who the technical buyer is?
Ruby cross-references CRM roles with what each person has said across calls. Someone who repeatedly raises security, integration, or architecture questions is surfaced as a technical stakeholder regardless of their job title.
Can Ruby pull objections from call recordings?
Yes. Ruby reads from Gong, Zoom, Google Meet, Microsoft Teams, Fathom, Fireflies, and Granola, and consolidates objections across the deal's full call history with attribution.
Does Ruby help build proof-of-concept plans?
Yes. Ruby generates ROI models and proof-of-concept plans from the specific deal's context, saving 3 to 4 hours per asset compared with building from a blank template.
Where do my technical notes go after the call?
Into HubSpot, on Ruby's custom properties. The AE, the manager, and the next SE on the account inherit your context without a handoff meeting.